Michelle Haimoff, Huffington Post blogger and author of "Secret New York," considers the approximate $10M/year HP receives in ad revenues and proposes a way for the top site to reward writers:
To my knowledge, no one has ever proposed a way for The Huffington Post to pay its writers, so that's what I'm going to do. The great thing about Arianna is that even if she has no interest in ever paying her bloggers, The Huffington Post will publish this article. Arianna might even comment on it. I don't expect my proposal to be perfect, but it's a way to get the dialogue started. I hope that whoever is not in favor of this payment structure takes the time to come up with something better. ...
I propose that The Huffington Post commit to spending 20% of its revenue rewarding bloggers. For 2009, this would be $2 million.
Not all bloggers will be rewarded. There are 4,000 bloggers that contribute to the site, and this structure only rewards those who contribute the most to the site's business and editorial goals.
$2 million a year is $166,666 a month.
Every month authors of the 200 articles that receive the highest number of page views would receive $250 bonuses.
Every month authors of the 200 articles that result in the most time spent on the site would receive $250 bonuses.
Every month authors of the 200 articles that are of the highest editorial quality would receive $250 bonuses.
Read the details of her proposal here.
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